According to a recent study conducted by behavioral research platform Veylinx, demand for both non-alcoholic and alcoholic canned cocktails is increasing every year in the United States. Using a proprietary method, Veylinx found that actual demand for non-alcoholic canned cocktails has grown by 4% while for alcoholic cocktails it has increased by 20% compared to the previous year.
Although there continues to be a strong interest in non-alcoholic beverages, the number of people trying to reduce their alcohol consumption has decreased by 18% to 38%. This could result in fewer people participating in abstinence events, such as Dry January, compared to the previous year.
According to a recent survey, half of the participants said they would reduce their alcohol consumption if more attractive non-alcoholic options were available. This demonstrates an opportunity for further innovation in the beverage market. In addition, those seeking to reduce their alcohol intake show greater interest in non-alcoholic cocktails, with a 50% increase compared to other consumers.
Over the past year, the main reason consumers did not buy canned non-alcoholic beverages was because they had never tried them before. However, in 2023 that is no longer the most common excuse, suggesting that non-alcoholic cocktails have gained more popularity in the market over the past year. Now, taste and price are the main reasons why people still do not buy these drinks.
Veylinx founder and leader Anouar El Haji commented that despite fewer people trying to reduce their alcohol consumption, demand for canned non-alcoholic cocktails continues to increase. According to him, both drinkers and non-drinkers are interested in ready-to-drink options that are healthier and more economical.
Another recent study also looked at the popularity of non-alcoholic cocktails containing functional benefits such as mood boosters, detoxifiers and CBD. Demand for the traditional non-alcoholic version increased by 14% compared to the previous year, while the enhanced variations had a minimal increase and the calorie-free version decreased by 1%. This suggests that consumers may be losing interest in what they see as marketing strategies. The CBD version experienced a 4% increase in demand, remaining the most popular variation of non-alcoholic cocktails.
Other main ideas to keep in mind:
According to market research, it has been determined that the ideal price for non-alcoholic canned cocktails is $12 for a four-pack. This amount maximizes brand revenues and has proven to be the most profitable for this type of product.
Among the most popular brands among consumers are Mocktail Club, Wild Tonic, Spiritless, SEY and Hella Cocktail Co. These are the most customer-tested options in the market.
The survey revealed that 44% of the population is in favor of implementing an additional 10% tax on alcohol as a measure to improve public health and reduce alcohol consumption.
For those looking to reduce their alcohol consumption by substituting other options, energy drinks have become increasingly popular. It seems that the two main reasons why people decide to reduce their alcohol consumption are physical health and economic cost. These factors are the most common among those seeking to reduce their intake of alcoholic beverages. In addition, the most frequented location to purchase canned soft drinks are grocery stores.
According to the survey, a price discount could be the determining factor in 20% of shoppers deciding to buy more non-alcoholic cocktails. This suggests that cost is an important aspect in the decision to purchase this type of product.
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