The growth of private labels in supermarkets is an increasing trend. Consumers no longer choose them solely for their competitive price, but also for their quality, which in many cases equals that of leading brands. This is because these products are backed by recognized manufacturers in the industry.
A clear example is Carrefour’s private label canned tuna, whose supplier is Frinsa del Noroeste, a prominent Galician company specializing in fish and seafood preserves. Frinsa not only produces for Carrefour, but also for other chains such as Aldi, Lidl and Día, which demonstrates that several private labels share the same origin.
In addition to supplying supermarkets with private label products, Frinsa markets its own lines under the brands La Conservera, Minerva and Solo.
In the past, private labels were perceived as lower quality products. However, today they have gained consumer trust, proving that it is possible to obtain quality at affordable prices, thanks to production by leading companies in the sector.
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