La Cigogne’, the iconic Moroccan soft drink, is back. Despite changes in its production, the brand has maintained its visual identity, with its logo and recognizable bottle, features that continue to evoke memories of celebration and joy among Moroccans.
After more than two decades off the shelves, the iconic Moroccan soft drink brand ‘La Cigogne’ has returned to the market, reclaiming its place in the country’s popular culture. The drink, which was very popular in Morocco until production ceased in 1997, is now back with a focus on sustainability and respect for the environment.
Maroccan Beverages, the company in charge of reviving the brand, has launched Lasikon in three formats: a 25 cl reusable bottle and 25 cl and 33 cl aluminum cans, all made from fully recyclable materials.
With this new venture, the company seeks to combine the authenticity of the original product with modern, environmentally friendly production.
