If a product has a name that engages, sales are almost guaranteed. The ‘Un Abrazo Perfecto’ can, a drink based on the wine El Novio Perfecto, Moscatel and Macabeo, but with only 5.5 degrees of alcohol, fine bubbles and aromas of lime and mango.
It is a novel, eye-catching and convenient format, what the English call ‘on the go’, and has the advantage that you can take the can with you wherever you want. An important part of the consumers of El Novio Perfecto and La Novia Ideal are young people, who are breaking down barriers and approaching the world of wine without prejudice.
Well, because worldwide the consumption of canned wine is growing exponentially. According to Nielsen data between 2017 and 2020 in the U.S. canned wine sales increased 3,800% to $253 million. It has the added advantage of being compact, easy to transport, takes up less space than glass bottles and is much lighter.
DON OCTAVIO REVOLUTIONIZES THE MARKET AND LAUNCHES ITS NEW CANNED WINE ‘ENCINARES’.
GLOVO EXPANDS ITS IN-STORE OFFER WITH ZEENA CANNED WINE
EUROPE DEMANDS MORE CANNED BEVERAGES
CANNED WINE TRIUMPHS AMONG SPANISH MILLENNIALS
Post-pandemic changes the habit of Chilean consumers: 3 out of 4 already drink canned wine
The canned wine with Catalan DNA
Global canned food market growing
CANNED WINE, A TREND THAT IS STAYING
Young people also drink canned wine
Wine in cans, a post covid trend
