AN SUPPS™, the North American division of Applied Nutrition PLC, has established a strategic collaboration with TANG®, the iconic beverage brand, to launch a new line of co-branded sports nutrition products in North America. This alliance, managed by the licensing agency Brand Central on behalf of Kraft Heinz, marks TANG®’s entry into the sports nutrition arena.
The collaboration introduces ready-to-drink carbonated energy beverages, available in classic TANG® Orange and Orange-Strawberry flavors. These sugar-free, gluten-free products with natural flavors contain ingredients such as citrulline and anhydrous betaine, which help improve endurance, reduce muscle fatigue, and increase strength and metabolism.
The beverages are already available through AN SUPPS™ website, Amazon, and in gyms and specialty stores across the USA. Additionally, pre-workout powders, caffeine-free versions, and orange-flavored hydration powders will be launched exclusively at The Vitamin Shoppe next month.
This initiative aims to combine the nostalgia associated with TANG® with current consumer needs in the wellness and sports nutrition field, offering products that appeal to both emotional memory and modern functionality.
