THE GOOD DRIVER COFFE BETS ON MOTORSPORT FOR ITS NEW CANNED DESIGN

Engine and coffee, a risky and explosive combination in the same packaging. Curitiba entrepreneur Gabriel Wolff has launched a new premium product for motorsports and coffee lovers. It is The Good Driver Coffee, a product that goes beyond the coffee itself, where care has been taken throughout the whole process, from grinding and packaging, to delivery and the promotion of car culture.

Wolf developed several studies until he reached the ideal recipe. The idea was to wrap coffee in cans with a reinterpretation of the shape and design of 1950s automotive oil cans. Loja da Lata, Brasilata’s Digital Business Unit, provided rectangular food packaging and helped accelerate the launch of Good Driver The coffee business ensures the visual and marketing challenge, in addition to ensuring the excellent quality and conservation of canned coffee, which is marketed in beans or ground.

The packaging has an airtight lid that seals from the first opening and a degassing valve, a combination that helps prevent the entry of air and humidity, preserving the original characteristics and the delicious aroma and flavor of gourmet coffee. Another important aspect is the security that the can offers in the transport and delivery of the product throughout the country and, due to its high resistance, the steel can is reusable (The Good Driver Coffee sells coffee refills to those who wish to reuse the cans with the product) and can always be recovered.

In addition, as part of the added advertising strategy for the product, the company has included certain events related to the automotive sector, seeking to maintain the link between sport and drink.

Finally, thanks to the high definition digital printing technology applied directly to the steel, Loja da Lata has managed to materialize the concept desired by the client, and the brand’s can has become a decorative element or a gift option for motoring and speed enthusiasts.