With the next Brazilian Carnival in 2024, aluminum cans are set to be part of the festive atmosphere. The ready-to-drink (RTD) market has become the focus of attention this year and has attracted several brands that are willing to innovate, especially with canned launches.
According to a strategic analysis of the ready-to-drink (RTD) segment, conducted by IWSR, a company that collects data on alcohol consumption worldwide, this market is expected to grow steadily at an estimated rate of 12% by 2027. Furthermore, according to the study, Brazil is among the ten most relevant countries in this category of cocktails prepared for consumption.
In addition, for brands, the can is another way to communicate with consumers as it allows for unique and personalized designs. It also offers features such as practicality and sustainability, making it the preferred choice of Brazilians.
Choosing to drink from aluminum cans not only offers advantages in terms of practicality and convenience, but also entails a significant commitment to the environment. According to ABAL, more than 50% of the aluminum used in Brazil comes from recycled sources, far exceeding the world average of 30%. This achievement is due to the investments made by the sector in its own collection networks and in the modernization of recycling plants.
By the year 2022, Brazil achieved an incredible milestone by recycling all the aluminum beverage cans used in the country, equivalent to an impressive 390,200 tons of the metal. This breakthrough demonstrates the country’s commitment to sustainability and can serve as a model for other nations to follow.
In this new edition of the Carnival, a variety of flavors and colors have been presented to represent the energy and diversity of the event, also highlighting its role in responsible consumption for a more sustainable future. Below are some special releases for this occasion.
The wine company Artse, created by singer and songwriter Claudia Leitte, has established a partnership with the Jolimont winery in Rio Grande do Sul to launch an exclusive limited edition.
The final product obtained was Moscatel Rosé, a sparkling beverage created by winemaker Joel Ferrari and packaged in aluminum cans by Ball Corporation, a company focused on sustainable packaging at a global level. This edition consists of 1,000 units of 269 ml cans and is a blend that retains the lightness and freshness typical of sparkling wine, with an alcohol content of 7.5%.
Brahma decided to pay tribute to the Rio de Janeiro Special Group Samba Schools this year by launching twelve commemorative cans, one for each association. These cans are characterized by being limited and exclusive editions.
The aluminum cans are decorated with bright colors, reminiscent of the Carnival parades in Marquês de Sapucaí. Since their launch, when Brahma became an official sponsor of the Rio 2024 Carnival, these cans have been available for purchase by the public.
During the celebrations, soda cans will be sold at each school represented as part of a project that seeks to promote and highlight Carnival. The goal is to attract people to the locations where the festivities are taking place and to encourage festival fans to visit the courts to complete their collections.
The Maguary company, known for its juices, has formed a partnership with the Mocidade Independente de Padre Miguel samba school in Rio de Janeiro. Together, they have created a samba song called “Pede caju que dou” that celebrates one of Brazil’s most popular fruits: the cashew, which is highly prized by Brazilians.
Maguary launched a special edition of its canned cashew juice in collaboration with Ball Corporation. The can, which features high-quality printing technology, is a true artistic piece that reflects the colors and energy of Rio’s famous Carnival.
The Maguary brand cashew juice is in circulation with 65,000 units produced and can be purchased on the beaches and streets of Rio de Janeiro. In addition, during Carnival, it will also be available at the Novex Rio Praia hut located in Sapucaí during the parade of the Independent Youth of Father Miguel.
To celebrate Carnival, Pitú launched an aluminum can with a personalized label showing typical scenes of this festivity, as part of its special edition. The special version of the Carnival, created by the advertising agency Ampla and with the support of Ball Corporation, offers attendees characters, costumes, dances, colors and other elements that give life to this celebration.
In November 2023, the company introduced Amstel Vibes, an alcoholic beverage with an alcohol content of 7.9% and natural fruit flavorings. This new option is available in two flavors: lemon and strawberry.
Lovers of parties and celebrations are not only satisfied with alcoholic beverages and juices. For the upcoming Carnival, Minalba Brasil has introduced a new option: Indaiá mineral water in a 269 ml can, available in two versions: sparkling and still.
Under the slogan “In the can it’s even better”, the company emphasizes the efficiency of beverage cooling and the sustainable use of aluminum, which is 100% recyclable. In addition, the new cans have Braille labels on their lids, promoting accessibility for the visually impaired.
For the São Paulo street carnival of 2024, the National Association of Recyclers (Ancat) and the Beverage Company of the Americas (Ambev) have teamed up once again with the main objective of collecting solid waste during the eight-day celebration.
During the first two days of the collection, more than 5,000 kg of materials suitable for recycling were collected, including 1,507.83 kg. This initiative will benefit 300 recyclers with the purpose of collecting between 16,000 and 40,000 kg of aluminum and plastic waste.
According to Ancat’s president, Roberto Rocha, the organization’s methodology focuses on creating sustainable solutions to address poverty by generating business opportunities and combating precarious labor conditions in the recycling chain.
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