This company has gained popularity for its innovative sales format and unconventional advertising campaigns. Now, it is venturing into a new market in Europe to continue growing in the beverage industry.
Canned water company Liquid Death, whose brand has become popular in the United States, decided to expand into Ireland after raising $67 million in a funding round. As a result of this investment, the company was valued at US$1.4 billion.
Since launching in 2019, the brand has experienced impressive growth by becoming the third most popular beverage brand on platforms such as TikTok and Instagram. It currently has 7.9 million followers, ranking only behind brands such as Red Bull and Monster.
Live Nation, which has long been invested in the music business, has also incorporated beverage sales at its festivals, venues and bars in the United States. Its “tallboy” brand of cans with a skull has helped expand its reach and in the past year achieved sales of $263 million.
Liquid Death has emphasized its commitment to the environment, as its cans are fully recyclable and a portion of the proceeds go to organizations that fight plastic pollution and promote access to clean water.
The beverage is currently on sale in more than 113,000 retail stores located in the United States, United Kingdom, Australia and Ireland. These outlets include Centra, Supervalu, Daybreak and Mace throughout the country. In addition, more supermarkets and retailers where it will be available at service stations will be announced soon.
The Liquid Death bottled water brand has also emphasized its commitment to the environment, promoting its cans as fully recyclable and donating a portion of its profits to organizations that fight plastic pollution and promote access to clean water.
The beverage is currently sold in more than 113,000 retail stores in the United States, United Kingdom, Australia and Ireland. It can be found in outlets such as Centra, Supervalu, Daybreak and Mace throughout the country and more supermarkets and retailers will soon be announced where it will also be available at gas stations.
The company’s most prominent investors include celebrities such as actor Josh Brolin, soccer star DeAndre Hopkins, comedian Jim Jeffries and Derrick Green, a member of the metal band Sepultura, as well as companies such as Live Nation, SuRo Capital, Science Inc. and Gray’s Creek Capital Partners.
According to Liquid Death’s founder and CEO, Mike Cessario, this brand has achieved a leading position and accelerated growth in the water, flavored sparkling water and iced tea categories.
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