The digital campaign Qué fácil es quererse bien has already exceeded the visits and views of more than 8 million consumers. The promotional action is part of the collaboration agreement with the Consellería do Mar de la Xunta de Galicia to improve marketing and increase the consumption of canned fish and seafood nationwide Instagram, TikTok or YouTube were some of the platforms used to reach different target audiences as well as collaborating with specialized influencers. The 8 million consumers who have seen the campaign are obtained after the sum of the contribution of all social networks, we have: – 8,853,611 impressions, ensuring the reach of the campaign. – 5,497,025 visualizations, demonstrating the interest generated by the audiovisual contents that were waiting to learn more about the audiovisual piece. – 32,418 clicks, reflecting the interaction and curiosity of the public to learn more about canned food in a specialized section.
Two differentiated targets were achieved thanks to the collaboration of influencers @mattysancheezp and @cristinaferrer with complementary profiles, maximizing the reach of the campaign. Both generated specific content adapted to the interests of their respective targets, allowing them to connect with a wide variety of people and contribute to the final success of the campaign. Among the content most valued by the public were creative recipes such as a tortilla pizza with mackerel, a vegetable salad with sardines, a mussel tart or rice with squid in its ink, which managed to inspire and capture the attention of different groups. This collaboration not only amplified the message “How easy it is to love yourself well”, but also inspired consumers to discover new and delicious ways to incorporate seafood products into their daily lives. Thanks to this strategy, which combined creativity, segmentation and authenticity, the campaign was positioned as an example of how to connect with different audiences through relevant content adapted to their interests. This promotional campaign is part of the Collaboration Agreement between ANFACOCECOPESCA and the Consellería do Mar de la Xunta de Galicia for the promotion and improvement of the commercialization of canned fish products for the year 2024.
ANFACO-CECOPESCA launched in late September the digital campaign “How easy it is to love yourself well” in collaboration with the Consellería do Mar de la Xunta de Galicia, designed to promote the consumption of canned fish and seafood as a nutritious, easy and delicious option.
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