THE COLLABORATORS DESIGNS THE BOLD CANS OF REEL FISH

Insightful minds, unforgettable ideas and creative brilliance are some of the hallmarks of The Collaborators. They have once again managed to revolutionize and revitalize the canned tuna aisle with culinary creativity and have done so by creating a challenging, colorful brand that does not go unnoticed. With a vibrant design Reel Fish Co. aims to appeal to a new generation of smart, conscious eaters who demand more from canned brands.

The Reel Fish Co. is different from the well-known tuna brands. This company wants to change the way you look at canned tuna by going for a bold color scheme and illustrations, the overall look appeals to a younger audience while maintaining a fun personality.

Thinking outside the can

“At The Reel Fish Co, not only do they catch their tuna using innovative ethical methods, the quality and versatility of their product is second to none. They approached us to create a challenging brand and revitalize the tuna aisle with culinary creativity,” added the design company.

“We created the positioning ‘Fish Unlimited’ and developed a vibrant design thinking beyond the can in order to appeal to a new generation of smart, conscious eaters” to which they add that “our design was a feast of inspiration, with ingredients and meal ideas sprouting from a contemporary and eclectic logo.”

Its creators have managed to develop a striking and anarchic look, composed of scrapbooking ideas that sprout from a bold contemporary logo. A collage of culinary ideas, marine inspiration and tasty ingredients. A design that is sure to attract a younger generation on board and explore their full potential in the culinary world beyond a simple veggie sandwich.