THE AUGMENTED REALITY MOBILE APPLICATION

SWIGR, THE AUGMENTED REALITY MOBILE APPLICATION WITH WHICH YOU CAN PLAY MARTIANS USING A BEER CAN.

Leaders in the beverage industry have made a firm commitment to augmented reality in their quest for new digital possibilities. Its aim is to achieve a complete shopping experience for consumers, who are increasingly demanding and eager for new experiences. One of the most popular at the moment is the mobile application Swigr, from Immertia. This young Australian company specializing in augmented reality technology has managed to translate the classic arcade game ‘Space Invaders’ to the packaged beer can and turn it into a whole experience to attract new audiences.

Any user with the Swigr app can scan a brand’s label to activate the immersive experience and start playing, fending off aliens that appear on a brand’s can via touch controls on the smartphone screen. In addition, users can have their initials in lights at the top of the scoreboard and compete on an international level, it’s easy to see the virality and engaging nature of the games.

Dave Chaffey, founder and strategic development leader at Swigr, adds that %22innovative and simplified platforms that enable easier connection between brands and customers are a crucial component to the continued success of any brand, even more so in the beverage industry given the disruptive influence the pandemic has had on the way people socialize.%22

They add from the company itself that Swigr is a new and innovative application and platform for all alcoholic beverage brands to create, manage and market an augmented reality experience for their own brands through an application for smartphones.

In addition, Immertia can develop holographic packaging for the retail brand significantly enhancing your product and the customer’s shopping experience. In addition, from a marketing standpoint, the game can be customized to fit a brand’s colors and look, the company says, and even add a click-to-buy button to purchase products on the brand’s website or anywhere in the world.

Several breweries such as Paulaner in Germany and smaller breweries in Hawaii, Philadelphia, New Jersey, North Carolina, New Zealand and Australia have already used it. Immertia is currently looking to add a second round of breweries and expects to raise capital in the near term.

In a few years scanning the label with our mobile phone in any establishment will be a common part of our daily lives. Now, a new career begins and the possibilities are endless.