Carlsberg Britvic introduces Tango Editions Thirst Trap, the new limited-edition flavor from Tango that combines juicy peach, intense orange, and tropical pineapple to offer a refreshing burst of flavor, without sugar. This edition arrives with a bold and playful packaging design, inspired by internet culture, reflecting the brand’s mischievous personality and encouraging curiosity among consumers and retailers.
The launch is part of the Tango Editions series, which introduces rotating flavors and distinctive packaging designed to attract shoppers looking for something new. The term “thirst trap,” popular on social media, refers to posts designed to capture attention, reflecting the spirit of this new flavor. Available on shelves and in coolers since February, Thirst Trap is part of the brand’s 12-month rotating flavor strategy.
The flavor arrives following the renewal of Tango‘s visual identity, which now incorporates striking iconography and elements that highlight the fruity profile of the products, seeking to build loyalty and attract new buyers, especially from Generation Z. David Laidler, Brand Director of Carbonates at Carlsberg Britvic, states that the Thirst Trap edition elevates Tango’s bold personality, generating curiosity and stimulating impulse purchases.
