The metal packaging industry is taking a leap into the future with a surprising innovation: talking packaging. Third Aurora has developed prototypes that allow consumers to interact directly with their packaging in a completely new way.
How do they work?
Direct Chat with the Can: Imagine buying a can of soda and, instead of just opening it, you can chat with it. Third Aurora’s talking containers have a voice similar to Siri or Google Assistant. You can ask questions about the product, its contents, expiration date or even related recipes. The package will respond to you in a friendly and helpful manner.
Multilingual Labels: Have you ever bought a product and not understood the labels because they were in an unknown language? Third Aurora has solved this problem. Its technology makes it possible to read labels in any language. Simply scan the QR code on the packaging with your phone and get an instant translation. This improves accessibility and understanding for all consumers, with no Benefits for Consumers and Brands.
An Interactive Experience: Talking packaging makes the shopping experience more interesting and personalized. Consumers can get additional information about the product and feel more connected to the brand.
Transparency and confidence: By providing clear and accurate information, talking packages increase consumer confidence. Knowing exactly what is inside the package and how to use it creates a relationship of trust between the brand and the customer.
Competitive innovation: Brands that adopt this technology stand out in the market. These new packages are a way to differentiate and demonstrate that the brand is at the forefront of innovation.
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