Sunwink launched as a beverage brand in 2019 and quickly became a cult favorite in health food stores and supermarkets in the US. After expanding into the powder category in March 2021, now, the women-founded wellness company has just announced that it is opening a new market. Its spectacular growth has spawned traditional retail expansion as its line of superfood powders debuts in Target stores in the U.S. market.
This launch represents a significant moment for the superfood/ingestible beauty categories, as more consumers seek plant-based food supplements to achieve beauty from within. Through this change, Sunwink aims to make superfoods the next big trend in ingestible beauty, following the recent success of collagen.
Flavors available at Target will include Sunwink’s Cacao Clarity for energy and focus without caffeine, Beauty Fruit Punch for hydration and radiant skin and Digestion Lemonade to help with elimination of bloating. In addition, each powder can be used in a variety of ways, such as adding it to a smoothie, coffee, herbal milk or simply mixing it with hot or cold water.
“People across the U.S. are seeking the benefits of superfoods more than ever and we’re here to fuel the movement,” says Eliza Ganesh, CEO and co-founder of Sunwink who adds, “We’re making plant-fueled wellness as easy as possible for everyone.” Precisely, the brand has grown by 500 % between 2020 and 2021. In addition, 2% of the sales of each flavor will be donated to a non-profit organization.
