U.S. juice brand SunnyD launched its SunnyD Vodka Seltzer. SunnyD Vodka Seltzer is launching nationwide and will be featured in select Walmart stores beginning Saturday, March 11, 2023. The orange-flavored products, to be sold at all Walmart stores in the U.S., will come in a four-pack priced at $9.99.
It’s been almost 60 years since SunnyD was created by two Florida parents, and during the 1990s its following grew. With Harvest Hill Beverage Company’s purchase of the brand in 2017, SunnyD has enjoyed renewed popularity, growing by more than 30% since 2019.
Harvest Hill Beverage Company marketing manager Ilene Bergenfeld explained that customers were enthusiastic about the traditional SunnyD brand because of its distinctive, nostalgic taste. “Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category and thought, okay, but we can do better. And SunnyD Vodka Seltzer was born,” he added.
Fifty-seven percent said it is better than the hard seltzers they usually drink. “Great color, texture and aroma. Great aftertaste, very refreshing and easy to drink.” A survey revealed that a high percentage of people agree that this orange-flavored hard seltzer is unique. About 85 percent said they were satisfied with the taste, while 87 percent exclaimed how different and intense the taste was.
It has been proven that the majority of consumers are satisfied with the product and its quality; in addition, 72% are very positive about this product, indicating that it is different from other options on the market. “SunnyD Vodka Seltzer is meant to be enjoyed with friends, when it’s time to connect and relax,” added Bergenfeld.
