The 25% tariffs on steel and aluminum imposed by Donald Trump have put small breweries in check as they face the dilemma of either absorbing the increased cost of aluminum cans or raising prices and risk losing customers to giants like Molson Coors and Anheuser-Busch, which can better shoulder these cost overruns.
The brewery, which has grown since opening in 2013, now faces an estimated annual cost overrun of $40,000, limiting its ability to hire or invest in machinery. Many craft breweries rely on imported aluminum. Large brewing companies, with domestic suppliers or international structures around the world, have an easier time softening the impact. Thus, the trade war that few understand, neither Europe nor the majority of North Americans, will end up affecting the smaller breweries, since these increases put the viability of craft breweries at risk, and by raising the price, consumers may decide to spend their money on other cheaper brands with similar content.
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