During the spring season of the Rugby Six Nations tournament, Blackeye Gin is encouraging fans to swap their beer for a Blackeye drink to support the future of the sport.
Blackeye Gin, driven by rugby stars Mike Tindall and James Haskell along with TV presenter Alex Payne, has earned the title of “rugby’s unofficial spirit”. The brand was created last year after the three launched a popular podcast called ‘The Good, The Bad and The Rugby‘. With the aim of supporting the sport at a difficult time, every bottle of their gin sold, £1.50 goes to fund research, risk and recovery for current and retired players.
The Blackeye Gin brand has had great success with its launch last summer, especially with its 70 cl bottle. Now, the company has brought to market 250 cl and 6% alcohol cans that are ready to drink. These cans can be purchased in packs of 12 from Master of Malt for £35.95, making them ideal for events such as rugby parties or trips to and from stadiums.
During the Six Nations tournament, many players had to be ruled out due to injuries sustained during the preseason or in matches. This highlights the importance of Blackeye Gin and its initiative to support the rugby industry, with the goal of becoming a major donor to rugby-related causes over the next five years. A fund will be used to help those who have suffered serious injuries, protect future players and fund research to make the game safer for future generations. The first initiative will be announced later this year.
Blackeye is a company that seeks to revolutionize the world of rugby with its blend of botanical ingredients from the major rugby playing nations. Created by medical experts and key decision makers in the game, the Blackeye Rugby Foundation aims to raise funds for rugby-related charitable causes. Its goal is to reach £1 million per year over the next five years.
James Haskell said:
“Blackeye started as a drink between rugby mates. Since then, we have been on an incredible journey of distilling, branding, testing, sampling, tweaking and now we are very excited to be fully up and running.”
Mike Tindall added: “We’re also incredibly proud to have made our first donation to the Blackeye Rugby Fund (helping World Cup winning coach Gary Street). Now, we’d love to see rugby fans swap a beer for an amazing Blackeye Gin tonic, and in doing so help the game and the players they love. Launching our Blackeye cans means it’s never been easier to support the cause, and if Blackeye isn’t already behind the bar in your clubhouse, it should be!”
It is also available from Master of Malt, certain branches of Sainsbury’s and through the blackeyegin.com website for £35.95. More distributors around the world will also be announced prior to the start of the Rugby World Cup.
