Social Hour Cocktails, the leading New York-based luxury canned cocktail company, has partnered with T. Edward Wine & Spirits to enhance its strategic distribution. In fact, as of August 1, all Social Hour Cocktails cocktails are now available to consumers in New York, New Jersey, Connecticut and Pennsylvania.
The varieties that have been commercialized are: Yuzu Sunset Fizz, Pacific Spritz, Black Pepper Paloma, Navy Strength Gin & Tonic and Whiskey Mule.
Distributor T. Edward Wine & Spirits has been pleased to work with small, iconic producers where each individual is valued, respected and empowered.
“We brought Social Hour on board because it embodies the values and quality we look for in our partners: real people making exceptional products with real spirits”says Eunice Choi, Head of T. Edward’s Liquor Portfolio.
Choi continues, “After speaking with Tom and tasting Social Hour’s cocktails, it was clear that this brand was a perfect fit for us. We don’t currently have an RTD (ready-to-drink beverage) producer in our portfolio, and with Tom’s extensive experience in the New York cocktail scene, Social Hour perfectly complements our existing offering. Plus, the fact that they are produced in Saratoga Springs and sellable to our NY farm-licensed customers is a fantastic added benefit.”
About Social Hour Cocktails
Launching in New York in the summer of 2020, Social Hour Cocktails was conceived by Tom Macy, longtime beverage director of the world-renowned cocktail bar Clover Club in Brooklyn, and founded with partner Julie Reiner (of Flatiron Lounge, Pegu Club, Leyenda, Milady’s and star judge on Netflix’s Drink Masters competition).
After years of research and experimentation, Tom perfected recipes that offer the quality of a freshly made craft cocktail in the convenience of a can with an 18-month shelf life.
Social Hour is inspired by the term his grandparents used for cocktail hour, which they celebrated almost every day as a ritual.
A time to connect, celebrate and enjoy life’s moments.
