American fans of rapper Snoop Dogg can now purchase his new THC-infused ready-to-drink (RTD) beverages, available in several states and specialty stores.
The artist has introduced two product lines, Do It Fluid and Doggy Spritz, developed in collaboration with Iconic Tonics and Death Row Records. Each can contains 3 mg of Delta-9 THC and 5 mg of CBD, complying with U.S. federal hemp regulations.
The beverages stand out for their natural fruit flavor, low calorie content, and rapid absorption thanks to nanoemulsion technology. They are currently available in New Jersey, Georgia, and Tennessee, and can be purchased at retailers such as Total Wine & More and Spec’s, as well as through delivery services like DoorDash.
In addition, consumers can purchase them online through the brands’ official websites. These beverages represent Snoop Dogg’s expansion into the legal licensed cannabis products market and seek to capture both music fans and recreational cannabis consumers.
The foray of celebrities into THC-infused cannabis products has grown in the U.S., especially after the legalization of hemp and derived products in several states. This launch positions Snoop Dogg among the artists who are capitalizing on their brand in this segment of functional beverages.
