Artist and entrepreneur Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, has announced the expansion of his hemp-infused beverages, Do It Fluid and Doggy Spritz, to three new strategic markets in the United States: New Jersey, Georgia, and Tennessee.
The initiative seeks to consolidate the presence of these brands in regions considered influential in both music and popular culture. According to the company, New Jersey is a natural addition to the expansion due to its proximity to New York and its impact on the hip-hop scene, while Atlanta and Nashville stand out for their vibrant musical innovation.
To facilitate the launch, Iconic Tonics has established agreements with renowned local distributors: Best Brands Inc. in Tennessee, Savannah Distributing Company in Georgia, and Allied Beverage Group in New Jersey. These alliances will make the beverages available at select retailers and delivery platforms, including DoorDash.
Do It Fluid and Doggy Spritz are canned hemp-infused beverages designed to offer a premium, alcohol-free experience, aligned with the growing demand for innovative products in the functional beverage sector.
With this expansion, Iconic Tonics seeks to strengthen its national presence and position Snoop Dogg’s beverages as a differentiated option within the U.S. hemp-infused beverage market.
