Treasury wine states and rapper and entertainment icon Snoop Dogg launch Cali Cocktails, a drink inspired by Snoop’s laid-back Cali lifestyle. SA refreshing flavors of Smokin’ Strawberry Margarita and Long Beach Lemonade. Cali cocktails have an agave wine base. Both flavors are lightly carbonated and bring bold yet refreshing flavors to the already popular and convenient can format.
“We are thrilled to continue our partnership with Snoop Dogg and celebrate another major product launch.”
explains Kris Ann Brady, vice president of marketing for 19 Crimes.
“19 Crimes has always pushed the boundaries of traditional wine culture and, together with Snoop , we are poised to revolutionize the IDT space.”
Snoop saw an opportunity to add a more intense 9% alcohol by volume version to its successful collection of Cali-themed wines. With temperatures on the rise and the search for beverage options to suit on-the-go drinking occasions, the demand for canned cocktails has never been greater.
Snoop Dogg assures that:
“It took me a while to perfect it, but it came in time. California has always been my home, so it made sense to celebrate that California state of mind.”
Cali Cocktails is Snoop Dogg’s fifth collaboration with 19 Crimes and adds to his popular portfolio of wines: Snoop Cali Red, Cali Rosé, Cali Gold and Cali Blanc.
Cali Cocktails are now being launched in retail stores nationwide in the United States. The 335 ml cans are available in 4-packs (RRP: $14.99/pack of 4).
