SKREWBALL WHISKEY NOW AVAILABLE IN CANS

This summer, the launch of the new product, Skrewball Whiskey RTD, is making waves in the sparkling alcoholic beverage scene with its canned hatch. The brand, known for its peanut butter whiskey, introduces a new 100 ml can format for consumers. The cans are approximately 3.38 ounces and contain two servings of the brand’s signature whiskey.

Despite the fact that the canned format is not the media trend for cocktails in this era, Skrewball Decadent will not stop preparing its recipes for its consumers. “The only thing we will be doing will be a change in advertising and packaging, eliminating all the history and presentation of the old design. This does not mean, however, that we are going to change either the ingredients or the taste of the cocktail: the only thing people will find different is the canned sachets,” he says.

For the first time in a long time, Skrewball will undergo some changes with its bottled offerings: large glass bottles up to liter will be carefully converted into the new upright formats. In addition, the firm has revealed that its hopes are to bring the concept of premium beverages to consumers to attract them, because if others do not collaborate with the trend, they will.

In addition, this year Skrewball will also launch its peanut butter blended whiskey, free to the entire USA, and will be available in California, Colorado, New Mexico, Texas, Delaware, Illinois, Massachusetts, New York, Florida and Georgia.