More and more brands have decided to give added value to their metal packaging to surprise the consumer and differentiate themselves from the rest. The American SingleCut Notes IPA has done it and how. He has recently launched a set of 4 cans of craft beer whose design shows the diagram of a full-scale guitar chord with four basic positions: C, D, E minor and G.
In addition, the metal container incorporates a ring to open it that has a plastic spike that can be removed and used. Another added extra is that SingleCut Notes IPA includes a Snapchat code that when read with the mobile camera activates an augmented reality filter that shows how each chord should sound giving a greater sense of realism with the graphic finish that also incorporates.
Founder Rich Buceta details that it’s a beer that actually teaches guitar playing. %22Beer is my passion, but music is my life, and Notes is the culmination of all of that. Just scan the code on the can and the Notes AR filter will show the customer how to play some of the key chords in rock music.%22
SingleCut Beersmiths also brings a new dimension to the DrinkLoud. In addition, SingleCut Beersmiths is one of the original microbreweries in Queens, New York, and was founded in 2012 by Rich Buceta, who sold his guitar collection to start this company.
