Simply Spiked Lemonade is Molson Coors’ latest collaboration with The Coca-Cola Company. It will arrive in U.S. stores this June. The new offering will be marketed in four different flavors: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade.
Simply Spiked Lemonade is the latest collaboration between Molson Coors and The Coca-Cola Company, which also made Topo Chico Hard Seltzer one of the top 4 beverages in its segment in the U.S. market.
“We’re drinking Simply, and we’re making it the drink of the summer. Simply is a beloved brand that is synonymous with real fruit juice, which makes Simply Spiked Lemonade poised to be a big hit this summer.” So says Joy Ghosh, vice president of marketing for premium brands and flavored malt beverages at Molson Coors who adds that the flavored malt beverage segment is growing, up 11% in dollar sales between 2020 and 2021. In addition, the lemonade-flavored subsegment is exploding, up 49% from 2018, with more than $254 million in sales.
