Since its launch in 2022, Simply Spiked has stood out for offering authentic fruit juices. Now, the brand is introducing its new variant: Simply Spiked Bold, which maintains 5% real juice, but with a more intense flavor and 8% alcohol. Available in Signature Lemonade and Cherry Limeade flavors, Simply Spiked Bold will be launched in 24-ounce single-serve cans in most states and 16-ounce cans in select states, targeting the convenience channel.
The brand will support the launch with digital ads and targets consumers looking for stronger flavors. In addition, Simply Spiked continues to innovate and promises more new products coming soon. According to Elizabeth Hitch, vice president of marketing, Simply Spiked Bold is a key step in Molson Coors’ expansion of its Beyond Beer business.
