SERENA WILLIAMS LAUNCHES A SPRAY FOR MUSCLE CARE
Serena Williams launches a new aerosol product aimed at athletes. Tennis superstar Serena Williams, who has won 23 Grand Slams and four Olympic gold medals, is co-founder of Will Perform, which includes a spray-on product designed for topical pain relief and muscle care that is designed for athletes, training and everyday use.
The spray product, WILL Relief Lidocaine Pain Relief Spray, is made with 4% lidocaine, which works on the nerves to numb pain and provide relief, and a unique botanical blend that includes arnica to support holistic wellness. The company said the non-sticky, quick-drying formula offers fast pain relief. The spray is designed for fast-drying, hands-free application.
Serena Williams said after the launch of her new product: “I co-founded WILL Perform to help us all be our best.” This product is currently marketed exclusively in the United States.
