Seagram’s Escapes has revamped its image with thinner cans, popular flavors and less sugar in some varieties. It has also launched a new flavor, Pineapple Starfruit, which has a tropical twist.
Jaime Polisoto, brand director, commented that the 2025 campaign is focused on “helping our fans escape the bland.” The new cans are perfect for enjoying at the beach or poolside, offering fruity and tropical flavors with a lighter option.
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