With the arrival of Burns Night, the traditional celebration of the birth of Scottish poet Robert Burns (January 25), the Scottish company Grant’s of Ayrshire has increased production of its canned haggis. This measure seeks to satisfy the high seasonal demand for this iconic dish, which is served at commemorative dinners in Scotland and Scottish communities around the world.
The premium quality product combines authenticity and convenience, and is marketed in different formats to facilitate its consumption at home. Grant’s highlights that the success of the launch is due to the combination of traditional flavors, greater digital presence, and collaborations with retailers and distributors.
Haggis remains the star of Burns Night, immortalized in the poem Address to a Haggis by Robert Burns, and this increase in production reflects how culinary traditions can adapt to the modern market.
