Sanpellegrino launches new citrus drinks for its UK market

Sanpellegrino, the premium Italian sparkling beverage brand, has unveiled a revamped design for its single and multipack cans in the UK.

This redesign highlights the brand’s characteristic elements: sun-ripened fruits and its Italian heritage. It is part of Sanpellegrino’s strategy to strengthen its position in the UK market.

The new designs feature bold and vibrant colors, inspired by the citrus flavors in the range, such as lemon, orange, blood orange, pomegranate and orange, grapefruit, and lemon mint. The multipacks will now include narrative elements on the packaging, highlighting the authenticity of the ingredients used.

In addition to the revamped designs, Sanpellegrino is launching a campaign and a new ‘No Sugar Added’ range with flavors including Lemon, Peach and Clementine, and Sanguine Orange.

Aryna Yersak, brand manager at Sanpellegrino, commented: “We are delighted to introduce our refreshing new packaging design across our range of Italian sparkling beverages.
“The new look seeks to offer a more premium drinking experience and bring to life the authenticity of our range of specialty soft drinks, which are made from only the highest quality Mediterranean fruit juices.”