inJoy is a new range of canned wine from the La Mancha winery, Vinos Uvalca. It is a sangria with hints of citrus and berries.
The creative agency Meteorito is in charge of the naming, branding and packaging of the wine range, therefore, it is in charge of developing a more modern and attractive design for the new generations. The sum of the words “wine” and “enjoy” to define a new way of enjoying wine, with exclamation as a call to action in a spontaneous and open way to savor the moment.
The challenge of naming a wine-based product, with a young character that connects with generation Z and millennials, that seduces them to consume it in a different way resulted in VinJoy.
