Consumers are looking for slimmer, easier-to-carry formats. Rubicon Spring is one of the latest brands to opt for this option and market a slimmer version of its Rubicon Spring can in both single can and multi-pack formats.
Adrian Troy, marketing director, notes that “taste is still the main reason shoppers choose a soft drink, but drinking occasions are changing. With more than two billion healthy lunches now being enjoyed at home, customers are increasingly looking for new and exciting flavors and formats to try, so a variety of formats is key.”
The flavored sparkling water will be marketed in 330 ml cans and the company expects it to be a sales success.
RADNOR HILLS EXTENDS ITS RANGE OF MATT CANS WITH THE HELP OF ARDAGH METAL PACKAGING
SUN CHEMICAL EXPANDS ITS RANGE OF PRINTING INKS WITH SUNPAK DIRECTFOOD PLUS
Spring water now in cans
CANPACK CREATES ITS FIRST RANGE OF CANNED FLAVOURED WATERS FOR BORJOMI
AMCOR EXPANDS ITS GLOBAL NETWORK OF INNOVATION CENTERS TO CHINA AND BELGIUM
