Royal Dutch has launched a limited edition of soccer cans using Canpack’s exclusive Quadromix® technology. These one-of-a-kind cans are designed for soccer fans, offering a unique experience when consuming their favorite beverages. This collaboration between Royal Dutch and Canpack demonstrates the innovation and creativity of both companies in the beverage market.
In March 2024, United Dutch Breweries decided to celebrate soccer with its fans around the world and launch a unique product on the market. To this end, they commissioned CANPACK to produce a limited edition of 330 ml cans for their flagship Royal Dutch Premium Lager using innovative Quadromix® printing technology.
On the occasion of this unique edition, the traditional Royal Dutch label has been replaced by a customized lithograph. Whether at the stadium or at home, fans can enjoy their favorite beer in vibrantly colored cans that reflect all the excitement of the game, along with Royal Dutch’s signature freshness.
United Dutch Breweries is a long-standing business partner of CANPACK and has a long history of brewing beer dating back 500 years. One of its most popular brands is Royal Dutch, a high-quality lager that follows a Dutch tradition, known worldwide for its classic taste and unique history.
The history of the brand begins in 1806 with the creation of the Post Horn brewery in Tilburg, the Netherlands. Thanks to its excellent beer production, the company was recognized by the Dutch royal court and appointed as an official supplier in 1895.
With great dedication to their craft, the expert brewers continue to use only natural spring water, the finest hops and the best crop of barley malt to achieve the perfect Royal Dutch flavor with a balanced bittering. Despite its modest beginnings, this brand has grown enormously, becoming one of the most prestigious beers in Holland and being enjoyed in more than 55 countries around the world.
At CANPACK’s facilities, the can makers are passionate about their work. They strive to create cans that convey emotions and tell the story of the brand they represent. Each can is designed to enhance the beverage it contains and improve the drinking experience.
There are novel techniques such as Quadromix® that have a major impact on the storytelling capabilities of beverage cans. This technique allows up to four different designs to be printed on cans in the same production batch, which represents a significant improvement in packaging diversity and creativity.
According to Krystyna Rojewska, who is in charge of sales at CANPACK, the thematic editions are a way to strengthen the sense of community and connection between brands and consumers.
Quadromix® technology allows the creation of mixed designs that enrich the relationship between the brand and consumers, as consumers can actively participate by choosing their own can combination while the product is still on the shelf. In addition, this technology is ideal for producing limited and collectible editions that increase the perception of a brand’s uniqueness.
Involving the consumer in this way makes it ideal for special occasions such as a soccer championship.
