Royal Bliss has just launched a new product, Royal Bliss Vibrant Yuzu Zero Sugar. This new zero-calorie variety maintains the more traditional sour and bitter touches. A launch with which Coca-Cola continues to advance its commitment to reduce sugar content in line with consumer demand.
Last year, more than half of its sales in Spain, specifically 63%, corresponded to this type of option. With this zero-calorie canned beverage, Coca-Cola is moving forward in its commitment to reduce the sugar content in its beverages and to go for no- or low-calorie options.
This new product comes in a new 250-millilitre aluminium Slim can format with which the brand wants to lead consumption in homes. “Since its inception, Royal Bliss has established itself as a benchmark in the premium sector. With these new launches, we are committed to continue growing and we do so by reaching directly into the homes of our consumers, inviting them to create their own combinations or have fun replicating those of our mixologists,” says Elena Baz, Frontline Activation Senior Brand Manager My Coke.
Born in Spain in 2017, this brand reaches 10 varieties, grouped into four families of mixers: contemporary tonics; aromatic mixers; legacy mixers and citrus mixers. 63% of Coca-Cola sales in 2020 in Spain corresponded to low-sugar and low-calorie options.
