It is common for luxury car manufacturers to design premium accessories for the owners of their vehicles because they are aware that millennials are willing to invest significant sums of money to enhance their experience in their %22toys%22.
The British house has once again consolidated its position in the luxury sector with a very exquisite demonstration of exclusivity. The Rolls-Royce Cellarette, a new premium product with which the British manufacturer wants to meet the needs of its most demanding customers. This is a polished aluminium chest, wrapped in embossed leather to store whisky and Havana cigars. According to the brand, it brings together true RollsRoyce style, precision engineering, exquisite craftsmanship and stunning luxury presentation.
The article costs about 40,000 euros. When you open the case, a tray slides up and you can see a pair of crystal glasses with the inscriptions %22RR%22. On one side is the holder for different sizes of bottles lined with Armagnac leather. The drink is held in place with a magnetic closure made of polished aluminium.
Nicholas Abrams, designer of the manufacturer details that the Cellarette offers our customers new ways to enhance their lifestyle in addition to their car experience. Historically, cellars were used to store wines and spirits. This custom trunk can also be configured to hold snacks, according to the customer’s preferences, along with award-winning cigars..
At the opposite end is a humidor which, when opened, offers the user a tray of cigars. The cigars are housed in Spanish cedar wood at the chosen humidity level for optimal enjoyment, a measurement that is precisely controlled by a hygrometer.
According to the brand, although the Cellarette fits in the back of any Rolls-Royce, it really becomes a centerpiece for an outdoor dining experience, or as an accompaniment to an intimate gathering.