Roberts Metal Packaging will present its latest innovations in luxury metal packaging at the upcoming Luxe Pack Monaco, to be held at the Grimaldi Forum from September 29 to October 1, 2025, highlighting its collaboration with the Swiss brand Puralpina.
The alliance has enabled the development of sustainable aluminum jars for Puralpina’s cream deodorants, both in 50 ml full size and 15 ml travel size, available in four variants: lavender, mint, natural, and bergamot. The SOFTLINE range packaging combines elegant design, airtight closure, and 100% recyclable materials, aligned with the brand’s natural identity.
This project has already been shortlisted for the UK Packaging Awards 2025 in the “Metal Pack of the Year: Decorative & General Line” category, highlighting its functionality and sustainability.
According to Kirsty Taylor, Sales Director at Roberts Metal Packaging: “We are excited to showcase our collaboration with Puralpina at Luxe Pack Monaco. This project reflects how aluminum can offer luxury, sustainable, and high-performance packaging, in line with the expectations of today’s conscious consumers.”
