La Boîte Boisson is an economic interest grouping and Lluís Pitarch, who held the position of Public Affairs and Sustainable Development for Southern Europe at Ball Packaging Europe, is ending his term of office.
Although beverage packaging is expected to remain strong in the coming years, it is certain that the consumption of each of them will focus more on non-alcoholic beverages and even frozen beverages. This seems to be the main message of the contest organized by GIE La Boîte Boisson.
One of the things I would like to continue is the good progress of the program worldwide, particularly in the participating countries because they took advantage of the opportunities offered to them by the government to collaborate with this objective, including through certain incentive strategies.
Morsche adds that “importantly, the other major challenge for our sector is to continue to innovate and develop our production capacities to support the strong growth of the market in its revenue volumes, current standard (+9.5% of volume sales in 2 years), 8 billion cans are sold every year in France, 80% of which come from our French factories. According to our estimates, more than 1 billion additional cans will be sold over 5 years.
Finally, note that the French can industry is a particularly dynamic sector as to meet the high demand of a booming market (between 2019 and 2021), almost 6 billion cans were produced last year.
