PepsiCo has partnered with Intuitive AI to offer the Oscar Sort AI recycling and sorting system in high-traffic areas across the U.S. Oscar Sort, an AI-powered recycling assistant, will be deployed at several PepsiCo office locations and selected client partner locations in the coming months, which may include recreational areas, universities, airports, shopping malls and stadiums.
Oscar Sort identifies materials and guides users to the correct container to aid in proper disposal, improving overall recycling accuracy. The technology behind Oscar is able to detect organic debris in food containers, guiding people to empty their liquids and providing accurate disposal instructions for virtually any common material that is ready for disposal. Oscar’s interactive digital display gamifies the experience and provides real-time feedback to educate consumers.
“PepsiCo is offering Oscar Sort as part of our award-winning pep+ Partners for Tomorrow platform, which brings large-scale sustainability capabilities to our customers,” said Emma Stradling, senior director of sustainability for PepsiCo Beverages North America.said Emma Stradling, Senior Director of Sustainability for PepsiCo Beverages North America. “By identifying strategic partners and customer locations where the Oscar Sort facility can make an impact, our goal is to help our partners improve recycling accuracy and increase waste diversion rates at their locations, keeping valuable materials in the supply chain.”.
“Partnering with PepsiCo extends Oscar Sort’s reach into high-traffic public spaces, accelerating recycling and sustainable media at scale.” said Hassan Murad, CEO and co-founder of Intuitive AI. “Together, we aim to improve circularity and educate consumers in a fun and engaging way.”
PepsiCo is focused on driving additional collection and transparency in the recycling experience. The work with Oscar Sort aims to help consumers make the right decision about how to dispose of their materials up front, in the garbage can. In addition, Oscar reinforces PepsiCo’s work with material recovery partners such as Replenysh, which has helped add further transparency and collection to drive circularity at the back end of the process.
