Twelve5’s Rebel Hard Coffee has decided to expand its product portfolio and has decided to launch another innovative hard coffee based product for the first time on the market under the BOLDER platform. This is the latest addition to Twelve5’s ever-growing Rebel Hard Coffee line that includes 8 % ALC./VOL. in convenient individual cans.
Michael Sargent, senior brand manager, Twelve5 Rebel Hard Coffee notes that “Twelve5’s Rebel and Hard Coffee category has so much untapped potential. We are focused on being category leaders and bringing to market what consumers are looking for in the right format, in the right retail locations.”
Sargent further adds, “Through our research, we learned that consumers wanted a ready-to-drink single-serve option of their favorite hard coffees for on-the-go occasions such as sporting events, concerts, outdoor gatherings, vacations and the list goes on.”
Twelve5’s Rebel BOLDER Hard Coffee line will be available in C-stores, supermarkets, liquor stores and other retail outlets that sell single-serve alcoholic beverages in early February. In the U.S., more than 45 states currently distribute Twelve5’s Rebel Hard Coffee and Hard Tea products in 4-packs and 8-packs.
