PRICE-MARKED COFFEE TO FAVOR RETAILERS

This May, Jimmy’s Iced Coffee is expanding its SlimCan range with a set-price pack format. The brand supports retailers with its ready-to-drink Iced Coffee range with this offer. The new format will cover Jimmy’s Original, Mocha, Caramel and Strong flavors, and will be sold in the UK.

PMPs (price-marked packages) are more important than ever for retailers looking to communicate value to their shoppers as consumers continue to scrutinize their spending. In fact, the total price of a product is the most important cost factor for consumers, above price by weight or volume. In addition, 63% of retailers feel that PMPs stand out on the shelf and 59% recall that the format increases sales.

Ben Parker, Britvic’s UK Retail Commercial Director, comments, “We know that shoppers are looking for value when choosing their next beverage to go, and with price-marked packs holding a 34% share of total impulse purchases[3], Jimmy’s Iced Coffee’s new PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value-driven products is essential in today’s landscape.”

With the ready-to-drink coffee category valued at £18.2 million RSV[4] and Jimmy’s being a well-known and trusted Iced Coffee brand, it is well positioned to expand its range with a ready-to-drink Iced Coffee PMP beverage. Jimmy’s Iced Coffee is also HFSS compliant, making it suitable for promotion at store entrances and checkouts, providing endless opportunities for retailers to drive sales and encourage impulse purchases, all while strengthening their ready-to-drink Iced Coffee range.

Jimmy’s Iced Coffee PMP is now available in the convenience and impulse channel in Original, Mocha, Caramel and Strong flavors. The format will be available in a 250 ml pack size, with an MRSP of £1.39.