A new brand that is apparently spreading strong in the market is Perrier Energize, an organic energy drink with caffeine and yerba mate. Its flavors are limited to the original three: tangerine, pomegranate and grapefruit. This brand made its appearance in 2021. It is now in its premiere.
Ambassador of the can in the water department, Nestlé Waters continues to expand its offering of beverages in metal containers. After Perrier nature, Perrier flavored, Perrier & Juice, San Pellegrino Traditional, San Pellegrino + Tea and San Pellegrino Momenti, a seventh range appears: Perrier Energize. With this product, the Perrier brand is playing on two fronts, that of flavored waters and that of energy drinks. These are two eminently growth markets in France.
For this coming year, the new segment of natural energy drinks has become an attractive trend for many consumers looking for a product with substance. Packaged in 33 cl cans, Perrier Energize comes in three flavors: pomegranate, tangerine and grapefruit. The 100% organic recipes are composed of 92% Perrier sparkling water, natural flavors and yerba mate infusion.
Determined to open up a new market segment for natural energy drinks, Perrier Energize has ignored the amino acid taurine, which sometimes has controversial effects, but not caffeine, allowing it to claim the essential boost specific to this type of beverage. Extracted from green coffee beans, caffeine is present in a proportion of 99 mg per can, slightly more than a cup of espresso. In addition, Perrier Energize claims to be low in calories with only 7 g of sugar per can and a total of 33 calories.
