Pernod Ricard has introduced REDI, a new range of canned cocktails designed for consumers who prioritize immediacy and simplicity. The proposal aims to respond to the growing demand for ready-to-drink beverages, ideal for spontaneous plans without the need for preparation.
The line includes well-known mixed drinks such as Havana Club Cola, Beefeater Tonic, and tropical options like Malibu Piña Colada or Strawberry Daiquiri. It also offers more intense variants such as Ballantine’s Cola and Jameson with ginger and lime. Their alcohol content ranges between 5° and 10°.
REDI is already available in stores across Spain, with an approximate price of 2.55 euros. The brand targets a young audience seeking practical products without compromising on taste or social experience.
