PepsiCo has announced the acquisition of poppi, a prebiotic soda brand, for $1.95 billion. This deal includes $300 million in anticipated tax benefits, reducing the net purchase price to $1.65 billion. Additionally, the agreement includes a potential additional gain subject to meeting certain performance targets.
Poppi is a refreshing beverage that combines prebiotics, fruit juice, and apple cider vinegar, offering a refreshing and light option with only five grams of sugar per serving. This brand has quickly gained a loyal consumer base and has seen remarkable growth, standing out for its focus on health and wellness, key areas of interest for today’s consumers.
Ramon Laguarta, CEO of PepsiCo, stated that poppi will perfectly complement the company’s portfolio transformation efforts, focusing on healthier and more convenient options for consumers. Meanwhile, PepsiCo Beverages U.S. CEO Ram Krishnan highlighted how the brand aligns with current trends and has considerable growth potential.
Poppi was created by Stephen and Allison Ellsworth, who started their business at home and later became famous after receiving an investment on Shark Tank. With PepsiCo’s backing, they hope to expand their presence in more markets and continue innovating in the canned beverage sector.
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