PEPSI LAUNCHES ITS FIRST NON-ALCOHOLIC COCKTAIL IN A CAN

The “spiked seltzer,” or sparkling water cocktail, has been on a meteoric rise in popularity for about three years. This beverage produced the equivalent of $2.7 billion between June 2019 and June 2020, according to Delish. However, while PepsiCo may be too late to participate in this market, it is trying to survive by turning the ready-to-drink beverage into something different and never before experienced: Pomegranate Fizz Lemonade with Lemon.

The brand most familiar to people is Pepsi. It’s a $10 billion beverage in which think of it as having Gatorade, Dr. Pepper, Schweppes, Sierra Mist and Tropicana. In June of this year, Pepsi launched another product in the fortified mineral water category: Bubly. Although Trend Hunter describes it as a “UFO,” people are fascinated by Bubly for the fact that it is a new addition to the world of soft drinks.

Why did the company bet on or choose to focus on the bubbly Bellini Bliss when customers can choose from dozens of mineral water options? Well, the point was that the product was differentiated by more than just its unique flavor.

There are two flavors of carbonated and mineral beverages available, which are varied among the market. On the one hand, there are options that have no alcohol or provide all the nutrients during the process rather than while the beverage is being ingested. On the other hand, those containing alcohol to satisfy customer preferences. Smirnoff offers four varieties of non-alcoholic rosé because they allow it to stay fresh while still tasting fruity. White Claw has a blackberry that wants to be underutilized urbanly perhaps because it allows you to experience a unique product as is the case with Truly, a hibiscus soft drink made with strawberry.

Competition in the beverage industry has long been a key factor for success. But depending on where you look, there are thirteen million new consumers who may be being ignored. According to Voice of America, the health and wellness wave coupled with the advent of higher quality ingredients has led to the rise of ready-to-drink non-alcoholic canned mineral water. The growth of this beverage category may not have gained as much attention, perhaps because it happened alongside the explosion of carbonated soft drinks a few years ago, but PepsiCo is betting big that this non-alcoholic Bellini Bliss will meet near-term needs and demands.”