Paris Packaging Week has announced the introduction in 2025 of the Discovery Zone, a dedicated space for startups that will be a key new feature of the event next January.
The new zone will showcase companies that are revolutionizing the industry with new alternative materials, refill and reuse solutions, new package formats, new closures or dispensing systems, new decoration technologies and AI-driven processes.
In addition to a pod-style booth, startups in the Discovery Zone will have the opportunity to speak in a new presentation-focused theater, connecting them with buyers and potential collaborators from the beauty, beverage, personal care, luxury and aerosol sectors.
“Paris Packaging Week is constantly evolving to offer the best possible insight into the future of the industry,” said Josh Brooks, co-director of Paris Packaging Week.said Josh Brooks, event co-director at Paris Packaging Week. “The Discovery Zone is just one of many new initiatives for 2025. It will not only highlight the future of packaging, but also provide invaluable opportunities for networking, collaboration and growth for the companies involved.”
Jennifer Burley, event co-director at Paris Packaging Week, added: “We are launching the Discovery Zone to foster innovation and support start-ups in the packaging industry. By creating this unique platform, our aim is to accelerate the growth and development of innovative packaging solutions, ultimately driving the industry towards a more sustainable and technologically advanced future.”
Paris Packaging Week, organized by international event organizer Easyfairs, will publish the agenda and exhibitor list ahead of the event, which will be held on January 28-29, 2025.