Orora is Already Showing the First Results of its Helio Technology

Orora has already launched Helio, its new direct digital printing technology on cans, which allows for fully customized, fast, and high-quality decoration, transforming the packaging into a canvas for creativity and brand communication. This innovation is aimed at beverage brands looking to stand out at the point of sale and execute unique promotional campaigns. This new revolution, announced in July, has already delivered its first results.

Helio technology offers seamless 360° decoration, including the neck and chime of the can. It also provides high-definition photorealistic resolution with a wide spectrum of colors (CMYK+LC+LM+O+White). In addition, it allows for random designs on entire pallets, reducing minimum order quantities and streamlining seasonal marketing.

Among its advantages, Helio enables digital embellishments, such as selective varnishes and textured inks, metallic effects, and total or partial coverage with high-opacity white ink. Direct printing on the can eliminates the need for plates, labels, or sleeves, facilitating rapid changes and efficient production in short runs.

The technology supports all can formats—classic, sleek, or slim—and is designed to reduce delivery times, adapting to rapid campaigns and special promotions. Helio turns each can into a unique marketing element, combining unlimited creativity with technical excellence.

With this innovation, Orora reaffirms its leadership in packaging solutions that allow brands to connect, inspire, and differentiate themselves in the competitive beverage market