Orbit, the most ingenious easy-open lid brand on the market,
has launched today its advertising spot on social networks. Entitled ‘May your wits be with you’, it tells the story of a mature mother facing an immense challenge.
for her: opening the lid of a jar in the kitchen at home, as if it were the most complicated operation in the universe.
Orbit thus makes a simile between what it is like for an elderly person to face the challenge of opening a closed vacuum canister and the space problem suffered by the Apollo.
13, in the middle of his 1970 expedition to the moon. In this way, it tries to show the audience that day-to-day life is full of daily challenges, many of them unaffordable for most users.
Evolution through ingenuity
Orbit, the lid developed by the multinational Eviosys, whose Spanish headquarters are located in Murcia, represents a totally revolutionary step forward in the
history of packaging opens easy, based on the application of ingenuity. Thanks to its outer ring system, it improves resistance to excessive force. Thus,
and just by applying light pressure, the ring is loosened, the inner panel is lifted, the seal is broken and the cover is opened. An operation that can be summarized in a
single, easy and smooth twist until the lid ‘pops’ and the container opens. In addition, the outer ring acts as a shock absorber that protects the seal against shocks and
external aggressions.
‘May ingenuity be with you’ is a good summary of how Orbit can make life easier for people, especially those who lack the necessary strength
to open a jar. An audiovisual piece that can be seen right now on the social networks of @tapaorbit on its Youtube channel and on its website www.tapaorbit.com.
About Eviosys.
Eviosys is a multinational company with more than 200 years of experience in the packaging industry. It has 44 manufacturing facilities, seven
design studios and three laboratories in 17 countries in Europe, the Middle East and Africa (EMEA) with more than 8,000 employees. Always with innovation and sustainability as a pillar of its brand and each of the products it manufactures.
Today, Eviosys is a world leader in state-of-the-art packaging manufacturing, delivering value through innovative designs and world-class quality. In addition, its materials provide maximum levels of performance, safety and hygiene, with an important commitment to the preservation of the environment.
Currently, the Orbit lid can be found in more than 1,600 establishments throughout Spain.
