Leading ready-to-drink cocktail brand Ohza partners with Joe Jonas to bring its secret sangria recipes to the North American market in an easy-to-enjoy canned format.
Ohza, the company that produces ready-to-drink cocktails, announced that Joe Jonas, one of the world’s most famous entertainers, had signed a partnership agreement with their company as an investor and would work to launch two variants of Fizzy Sangria.
The famous singer confirms he is delighted to have made such a personal bid to formalize his involvement with the company, Ohza, and is very excited to lead various Fizzy Sangria marketing lines along with the Ohza team, across the country.
Fizzy Sangria is the launch that will allow consumers to enter a world where the first sangrias are made of sparkling and sugar-free. Made up of premium sparkling wine and real juice, this product has up to 60% fewer calories than traditional sangrias because this canned product contains far fewer ingredients.
“After a long time in the making, I am very excited to bring Fizzy Sangria (winner of The Drink Company’s contest) to life with the Ohza team. Sangria is my favorite drink and I’ve been perfecting my recipes for years serving them to friends and family when I’m poolside or at any gathering,” says Jonas. “My Sangria is not only delicious, but also great to serve for any occasion. As one of the most consumed cocktails across the country and around the world, I couldn’t be happier to introduce Fizzy Sangria. I look forward to having a lot of fun supporting and building the brand,” adds Jonas.
In this sense, he adds that “in a nutshell, this is a perfect match. Joe’s personality and aesthetic is a direct match with Ohza’s vibe. After we first connected, I instantly knew it would be a perfect partnership. The addition of Fizzy Sangria to the existing core offerings is perfect, as there are clear whitespaces and it’s a natural extension of what we already offer. We couldn’t be more proud to have Joe join our company” reiterates Ryan Ayotte, founder of Ohza and president of Simple Skiff Beverages Inc.
