The African juice brand N’Wely has introduced its new beverage in aluminum cans, becoming the first High Quality Print™ (HQP) cans to reach the Senegalese market. This initiative seeks to combine sustainability, innovation, and visual appeal for consumers.
The launch is carried out in collaboration with Crown Holdings, whose printing expertise made it possible to transfer N’Wely’s complex designs to the cans using dry offset, guaranteeing a high-quality finish.
Aluminum cans not only offer a lightweight and infinitely recyclable packaging, but also reduce the carbon footprint in production and facilitate transport, reinforcing the brand’s eco-conscious commitment.
With Premium flavors and a focus on quality, N’Wely pays tribute to the land and the communities that grow its ingredients, while accompanying the growing demand for sustainable packaging in Africa, where aluminum has become the fastest growing packaging material, with a projected annual increase of 4-5% in the next five years.
This collaboration reinforces Crown’s role in promoting sustainable practices and innovative products, aligning with the objectives of its Twentyby30™ program, and sets a standard of excellence in design and environmental responsibility for the region.
