The fashion company Nude Project, created by Álex Benlloch and Bruno Casanovas two years ago in Barcelona, has achieved a new success among young people. They have just introduced their new beer ‘Desnuda’ which will be available through Glovo’s home delivery service. The fashion line has not been the only one to expand, as they also offer a podcast and have now launched their own beer.
The move is part of the company’s strategy to create a universe around its brand, which already includes, among other things, a podcast. Precisely in an episode in which Oscar Pierre, CEO of Glovo, participated, the initiative to create its own beer was initially unveiled.
The “Naked” brew is currently only available through a food delivery app, with 18,000 cans ready to supply demand. It is produced in the Spanish province of Lleida and Nude Project hopes to have it on supermarket shelves by the end of this year.
The company has also decided to launch a new Instagram profile to promote its latest beer. This project has been supported by Glovo since its inception, being the partner that helped it to be successfully launched.
Coinciding with the debut of a new Nude Project business in Italy, Nude Project will present its beer. This is in addition to the three existing ones located in Spain -Madrid, Barcelona and Valencia- resulting in the European country venturing into foreign markets. The company’s success has increased significantly, with 180,000 items sold and a turnover of close to 11 million euros during this period.
