The multinational company Novelis, a world leader in aluminum rolling and recycling, has announced that GreenCircle has independently verified that three of its alloys produced for the building and construction markets contain up to 99% recycled content. Through recycling, Novelis preserves the value of aluminum alloys to maximize the environmental benefits of higher recycled content across its product portfolio.

“At Novelis, recycling and sustainability are central to our values, business model and purpose of shaping a sustainable world together,” highlights Ganesh Panneer, vice president of operations for Novelis North America. “We are committed to transparency and being a brand our customers can trust, so seeking GreenCircle’s recycled content certification was a natural step for us,” he adds.

The certification includes Novelis’ 3105, 3004 and 3025 alloys, which are produced in Davenport, Iowa; Richmond, Virginia; and Uhrichsville, Ohio, facilities. These continuous casting facilities serve the commercial transportation and building and construction markets, producing flat-rolled aluminum sheet containing between 77% and 99% recycled content.

As part of its goals to reduce its carbon emissions by 30% by 2026 and to be carbon neutral by 2050, Novelis is focusing on increasing the amount of recycled content in its products. Requiring only 5% of the energy used to produce primary aluminum with only 5% of the associated greenhouse gases, recycling results in further carbon reduction and a cleaner environment.

On the other hand, GreenCircle is an external, impartial certification company that provides independent verification that sustainability claims related to an organization’s products and operations are honest, valid and transparent.

Tad Radzinski, GreenCircle Certification Officer notes that “Novelis has earned GreenCircle recycled content certifications at its Richmond, Uhrichsville and Davenport facilities consecutively for the past decade” adding that “Novelis is at the forefront of ensuring recycled content percentage by obtaining third party verifications. Taking the extra step to obtain certification, especially for so many years in a row, is a testament to Novelis’ commitment to sustainability and transparency.”